We engaged Jo to undertake strategic planning for our new Discover Your Own Backyard community campaign so we could maximise the allocation of our resources. We were thrilled with the quality and speed in which Jo delivered her work. The outcomes laid the foundation for the campaign and enabled us to prioritise our marketing activities and spend. What I appreciated most about working with Jo was her professionalism and ability to understand our needs quickly. Having successfully ran her own tourism businesses, Jo understands the industry. 

Her insight into operators and their needs meant that we got our campaign off and running, with high engagement and participation from the community. 

Michelle Dawson, Tourism + Marketing Officer, City of Yarra

“After a 25 year career in the Armed forces, I found myself challenged at transitioning into the civilian workforce.

Jo mentored me through a self-reflection on my transferrable skills and desired work/life balance, opened my eyes to emerging business opportunities and gave me the confidence and methodology to hatch a plan to create an exciting future. The result – I have immersed myself in a new vocational role where my competencies are being utilised and I am deriving great satisfaction.”

- Pennie Wright – Office Manager & EA to Trade Commissioner

“I was guided through a mentoring process by Jo in 2014 to assist me identify and clarify my time management and productivity goals. 

Jo successfully provided me with a wide range of resources, practical examples, shared experiences and on-going support throughout the process, equipping me with the required knowledge and skills to achieve my identified goals.

The mentoring sessions I had with Jo were very productive due to her exceptional organisational and interpersonal skills and were complemented by her resources.  Jo’s strategies were very effective as I was able to achieve the desired outcomes and apply them to my everyday life as I desired a healthier work/life balance. I regularly revisit the strategies learned in my attempt to maintain such balance.”

- Andrea Douglas - Mum, Small Business Owner + Operator, Tasmania