Who Is Jo



Hi there, I’m Jo-Anne, welcome to my site! 

I live in Melbourne, the cultural capital of Australia with my wonderful husband Edwin and our two beautiful Burmese cats Amelie & Legolas.  We love exploring our city in all its diversity and are constantly seeking to enjoy what this amazing city has to offer! Interstate guests are a great excuse to showcase iconic laneways; check out new rooftop wine bars; expose them to anything new on the foodie scene and dance the night away in a hidden loft, sip cocktails in a stylish speakeasy or catch some live music at a happening venue, we are certainly spoilt for choice!

I am an entrepreneur, I love fresh ideas and innovation.  I have been instrumental in establishing and running several start-up businesses including a restaurant/ gourmet store/ catering/ events business in Western Australia and work from home online businesses.  I would love to share my hands-on experience of setting up a business from the get-go and how to take an existing business and restructure to build a sustainable brand, all aligned with having fun along the way!

Travel is high on my wish list, I’m a passionate foodie, locating regional markets are usually first on my to do list.  I especially love hearing first-hand the stories of how, where and why local seasonal produce is sourced.  There is such beauty and potential for community interaction in the world of food; growing it, preparing it, cooking it and the best part of all, a shared experience of indulging the senses over a beautiful glass of wine!

I hope you enjoy my blog, my aim is to inspire you to live a life that motivates you on a daily basis to embrace new challenges, find your purpose and create a lifestyle that you love…